Configuring Marketing Clubs: Club Parameters and Administration

Description

Enter a descriptive name for the Marketing Club.

Dues

This check box, along with the Post dues only... flag described below and the settings on the Active Status Tracking screen (see Page 10), allows you to make the rewards from a Club either subject to eligibility rules (Qualified) or based on the member’s willingness to pay for the benefits (Guaranteed).  

The main difference between the two types is that members of a Guaranteed club will never be suspended automatically from club membership.

• Refer to the CU*BASE Marketing Clubs: Configuration, Benefits and Enrollment for more information on the difference between Qualified and Guaranteed clubs

HINT: Labeling a club as either “Qualified” or “Guaranteed” also provides an easy clue to your staff as to how the member’s club membership will behave over time. 

If members of the Club are to be assessed a periodic fee for club dues, enter the amount here.

Choose one of the following to indicate how often dues should be taken from a member’s account:

Monthly (M) - Dues are taken once each month.

Quarterly (Q) - Dues are taken once each quarter.

Annually (A) - Dues should be taken once on the same date each year

This field determines whether dues are assessed for all Club members on the same date each month, quarter or year, or whether they are assessed based on each member’s individual anniversary date (usually the date on which the member was enrolled into the Club)

Club due date (C) - The system will use the Next date dues will be assessed field shown on this screen to determine when to assess dues to all members that belong to this Club. 

Anniversary (A) - The system will use the Anniversary Date on each member’s club record to determine the dues date.

If Dues based on is set to “Club due date,” use this field to enter the date on which fees should next be assessed for members of this Club. 

• Once fees have been assessed on this date, the system will automatically increment the date forward one month, quarter or year to the next fee date, using the time frame specified in the Frequency of dues field.

Enter the general ledger income account to which income from Club dues should be posted.

Enter the Dividend Application code to indicate the account type from which dues should be taken. Use a Dividend Application that is the most likely to be used by all Club members.

• HINT: If using a Dividend Application other than the base share account (usually SH), you may wish to add that Dividend Application to the Active Status requirements for membership in the Club.

This is used in conjunction with a benefit type of Guaranteed to prompt the system to post dues only when the member does not meet the eligibility requirements for the club. (The requirements themselves are set up on the Active Status Tracking screen shown on Page 10). If the member meets the eligibility rules, dues are not charged.

For all Qualified club types, or for a Guaranteed club that charges dues every time no matter what happens to the member’s status, leave this flag unchecked. 

For examples of how this flag works with different club type, refer to the CU*BASE Marketing Clubs: Configuration, Benefits and Enrollment,

Check this box to charge the fee, even if this takes the fee account below its available balance.

Check this box to charge the fee, even if this takes the fee account negative.

Check this box to charge a fee even if the fee account is frozen from disbursements.

Miscellaneous Administration

Enter a transaction description to be used when club fees are taken from the member’s account.

This is used to flag this Club as one set up specifically to provide rate benefits to members based on Tiered Service Level score.  For normal Clubs, leave this unchecked.

• IMPORTANT:  Marketing Clubs set up to provide Tiered Service benefits cannot be used for any other purpose.  This is because all members of this Club are automatically deleted each month just before the system re-enrolls members based on their new Tiered Service score.  For complete details on this link between Tiered Services and Marketing Clubs, see the separate “CU*BASE Tiered Service Levels” booklet.

(Used only for clubs not set up as a special Tiered Service Marketing Club.) If membership in this Club entitles a member to a certain number of points toward their monthly Tiered Service Levels score, enter the point value here.  Otherwise, leave the field blank. For more details, see the separate “CU*BASE Tiered Service Levels” booklet. 

This flag is used only if your credit union deactivates reward  points (formally known as lifetime points) in your Tiered Service Levels configuration so that no reward points are accumulated, then wishes to accumulate reward points only for members of this marketing club.

If your Tiered Service configuration is set up to automatically accumulate reward points for everyone, this flag is ignored and therefore cannot be changed here.

Refer to the “CU*BASE Tiered Service Levels” booklet for more information about Tiered Service Reward Points.

Benefits at Enrollment

If you wish to grant a member a certain number of Tiered Service Reward Points (formally known as lifetime points) for enrolling into this club, enter the points here. The points are posted to the member’s reward points total at the time of club enrollment, rather like when you sign up for a new credit card and immediately receive 1,000 frequent flyer miles.

• Although this was primarily designed for credit unions that only accumulate reward points for members that are enrolled in this marketing club, it could be used as part of your Reward Points rewards program as an incentive to join the club.

Refer to the “CU*BASE Tiered Service Levels” booklet for more information about Tiered Service Reward Points.

Enter the transaction description to be used on the reward points statement for granting these points. (Does not apply to the member’s account transaction history, just Tiered Services Reward Points.)

Use this if you wish to grant a member a certain negative balance (Courtesy Pay) limit on all his or her existing checking accounts as of the time the member enrolls into the Club. Enter the negative balance limit to be granted.

This is a one-time benefit that will ensure a member has at least this limit at the time of club enrollment (will not reduce a limit that already is higher, and will not adjust it again from that point on).