Household Database: Overview


The Household Database is a marketing and loan processing tool designed to provide comprehensive information about both members and non-members. The information gathered in these screens can be used when processing loan applications, as well as for various marketing activities.

The database consists of a series of screens which contain employment information, references, asset and debt information, and a financial summary. Here are some highlights of what the Household Database offers:

Once individual financial and personal data has been entered, the CU*BASE Report Builder (Query) can be used to gather statistics and target promotions to households and individuals with similar interests or buying habits.

How Loan Applications Work with the Household Database

The most common way in which data is updated in the Household Database is through the Loan Application processing system. Whenever an application is generated, all of the income, employment, reference, asset and debt information from the application screens that are currently in the Household Database are pulled into the application. As you work through the application, any changes made are saved both to the application as well as to the household database for that individual.

This technique keeps the household database up-to-date for use in future loan applications as well as for use by other credit union staff, such as your marketing team or collections officers.

However, once the loan application has been initially created, data is never pulled from the household database into the application again. In essence, the application is a “snapshot in time” of the state of the household database at the time the application was created. Data then flows back to the household database from the app, but never comes from the household database back to the app again unless the app is cleared and re-created. This is because an application is designed to represent the member’s situation as of the time he or she applied for the loan.

Most of the time, an outstanding application and the household database record for a member will both be the same. Here are some situations where they might not remain in synch:

Related Topics

Electronic Lending: A Database for the Future

Household Database Maintenance


Link to ID: