Account Retention/Age Group Analysis

Screen ID:	IACTAN-02
Screen Title:	Account Retention/Age Group Analysis
Panel ID:	6441
Tool Number:	Multiple
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Access this screen by several access points on the previous Account Analysis screen. Access this screen via the Age Range lookup, Summary Stats (F15) or Summary Org (F17).

Export and Common Bonds Using Selectable Data Points

Any data point that is selectable (differentiated by a button-like highlight, also note that when hovering over a clickable data point the cursor adjusts to allow selection) will allow you to select to either Export the data to a file, or to use Common Bonds to view additional data sets.

Additional Dashboard Links

Tips for CEOs

Create full-color PDFs of the data on the screen – PDF Exports

Learn about downloading data to Excel or a comma-delimited file

Dashboard Tips – Questions to Ask When Comparing a Dashboard with Another Dashboard or Report

Knowing Your Members CU*BASE Relationship Management Tools

Depending on the access point this screen will further break down the data shown on the Account Analysis screen.

What can you learn about the retention rate of accounts that were opened in a certain year? Did your credit union retain these accounts or are members just opening and closing their accounts within a few years? If you accessed this screen via Summary Stats (F15), you will give you analysis of accounts opened by gender. Summary Org (F16) gives you data on accounts opened by organizations and unclassified memberships (memberships without gender). These screens give you additional data about the number of accounts that were opened in the year, the number of accounts that are still active, the net loss accounts in the selected year, and the total amount of accounts that were closed in this year.

• If you find you have a large number of account associated with unclassified memberships, it may be time to work your memberships to add the appropriate gender.

Below is an explanation of the figures on the screen.

Name	Description
Open Accounts	Includes all accounts from MEMBER (1-6) and ACHIST (1-6) with an account opened date in each of the displayed years. (This option is unique in that is analyzes both accounts that have remained open (since the selected year) and also those that have since closed (since the selected year).
Still Active	Includes only accounts from MEMBER (1-6) with an opened date in each of the displayed years. These account are still active with your credit union and have not closed. In other words, use this to analyze only the accounts you still have. (Also see note above about Open Accounts selection.)
Retention %	This is the percentage of Active to Opened.
Closed (same year)	This is the total number of accounts that closed in the selected year. These accounts could have been opened at any time and during any year, not just the selected year.