Tips for CEOs - Relationship Analysis

The following are tips for CEOs when using the Relationship Analysis screen to prepare for Board Report Meetings.

This option will require some teaching, and that is a good thing. It starts with the idea of difference between Member Legal Designations.

• Use the Membership Designation Configuration screen. Display the screen and let your participants take in the data and columns.

• Now discuss the challenges of managing a credit union today with so many different kinds of members and the legal ramifications of offering new services and reasons to join the credit union.

• Talk about quickly teaching how to work with a Trust versus a Corporation versus an Individual. Then talk a bit about not only the challenges but your opportunity in being more precise and seen as an expert in the eyes of a participating member.

 

Then return to the Relationship Analysis screen. Quickly the group will see some common data sorts and selections they are familiar with from previous options:

• View allows you to select from you member and near-member database. Designation allows you to see the breakdown on different types of member.

• Select MI for individual and contrast that with an alternative like Trust. Note: Spend some time and research what groups are active in your credit union.

 

Many CU*BASE credit unions have not aggressively used this database tool – designations are both an analysis and operational aid.

• Discuss what the expansion of these kinds of legal designations for members means to your future.

• Discuss how you can defend your ability to offer more types of membership effectively through these tools.

 

Be proactive and ready to walk the talk with the right labels, and have fingertip documentation for your staff. This is an enabling feature: it enables you to grow.