Run an Account Through Nostradamus Predictive Retailing
Access this screen by selecting Tool #1675 Nostradamus Predictor from the home page.
This project is part of the CU*BASE Active Beta program. Active (live) beta allows us to get software out in the field more quickly by expanding the testing process into a real-world environment, in place of our more typical QC testing process. This means we need your help testing these tools! Your feedback will help us continue to refine and fine-tune the functionality, so let us know what you think! More Online Help information will be added to this screen as the Dashboard evolves. Learn more about the Active Beta program
Much like the French astrologist and seer, the Nostradamus tool set aims to predict accurately. Though not forecasting major societal events, the CU*BASE Nostradamus tool is a new engine for predictive retailing. This tool is intended to forecast what your members need, based on a set of criteria that can be configured in a series of profiles, that can then be run against a membership to determine the best fit in a hit-or-miss results scenario.
Nostradamus is comprised of a two tool solution; first, a configuration tool (Tool #1676 Nostradamus Predictor Configuration) that includes the set of evaluation criteria, along with a corresponding list of products and services to sell based on the results of that criteria. Second, this tool that lets a user enter a single active account base, run that account against the criteria defined in the configured profiles, and view a list of recommended products and services to sell to that member.
In a nutshell, this tool was dreamt up by the DHD Bootcamp group as a concept that could analyze members and their needs. Our internal team performed the usual assurance that the tool was in working order, but it is up to credit union staff to use these features and report back on their accuracy and effectiveness in reaching the shared goal. In 2021 -2022, the key goal of this tool is to evaluate whether the engine can actually produce a result that you agree with based on your own intuitive evaluation of that same member. Before any predictive process can truly be integrated into any retailing process (a la “next suggested product”) via CU*BASE or online/mobile banking tools, we must first agree that a machine engine can evaluate the member in lieu of an actual credit union employee and come up with comparable results.
In this phase, the list of products/services to sell is a simple free-form text list. This tool does tie to any actual CU*BASE product configs or tools, nor does it hook into any existing Cross Sales or Next Suggested Product features (other than a simple button to jump to Cross Sales from the new calculator). Since the information that comprises the results are stored in order to display then, the tables that store these results are available for use via Report Builder (this first phase doesn't have any official reports).
To begin analyzing a member, enter the account base and press enter. This will begin the analysis of the member based on the profiles configured using the following sets of criteria, with over 70 attributes contained within:
Nostradamus can score any active individual account that is not dormant, of a deceased member, or an organizational type (MO).